Share Watch: Faith in fashion keeps Burberry a cut above rest around world

A model presents a creation during the Burberry catwalk show at London Fashion Week Women's A/W19 in London. Photo: REUTERS/Henry Nicholls

John Lynch

In the weeks before Christmas, good sense is often hard to find. While there is a crude (even crass) commercial logic behind the phenomenon we now know as Black Friday, the on-going insanity of the world of fashion will remain a mystery for me. (If all my acquaintances immediately mutter: 'We noticed', I suppose I cannot blame them.)

The fashion trap may be one of the biggest confidence tricks in this era of consumerism and provides one explanation why so many people with no shortage of money are prepared to lay siege on high-end fashion houses and pay prices for goods whose value is based on little more than the perception of exclusivity.