(NBC) Retailers are thankful for an online shopping bonanza.
Thanksgiving Day spending rose by 21.5% year-over-year to $5.1 billion, according to data from Adobe Analytics. That’s a new record.
The company analyzes traffic on retail websites and transactions from 80 of the top 100 U.S. online retailers.
Nearly half of those purchases were made on a smartphone, according to Adobe.
The strong online shopping data reflects a trend many retailers and industry watchers expected: more consumers are avoiding malls and buying gifts from their couch during the pandemic.
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