The latest flavour of Prime Hydration has dropped, and die-hard fans say it's 'fire'.
The cult brand, founded by YouTube boxers Logan Paul and KSI, took the world by storm in 2022 - as shoppers queued for hours on end to get their hands on the hydration drinks. In fact, retailers were having to limit the number of bottles being purchased as fans forked out more than £30 to try the 25-calorie drink.
Made with coconut water, electrolytes and zero-added sugar, the energy drink version of the fruity beverage also made headlines for its alarmingly high caffeine content - as experts warned children should be 'wary' of necking the popular drinks. Whilst the rage has died down in recent months, a new flavour has launched in the UK - and shoppers are going wild once again.
The new Strawberry Banana flavour has debuted in a slew of retailers including Iceland and Home Bargains. According to Wales Online, it will also go on sale this Sunday (April 21) as part of Aldi's Specialbuys range.
Priced at £1.99 for a 500ml bottle, the drink will only be available whilst stocks last - which may not be for very long. So, if you want to try the energy drink, you'll have to act fast. Other flavours available in the UK include Cherry Freeze, Lemon Lime, Lemonade, Ice Pop, Tropical Punch, and Blue Raspberry.
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Fans flocked to social media to express their excitement of the launch - with one user on Instagram declaring: "Just tried it and it's FIRE." On X (formerly Twitter) hundreds raved about the drink - dubbing it the 'best flavour of all time'.
"High key best flavour by far," one person wrote. Another agreed, commenting: "That's my favourite flavour of prime." While a third added: "Just took my first sip…This is my fav." A fourth simply demanded: "NEED."
Others didn't seem too impressed by the new drink, describing it as 'rubbish'. "This one isn't great!" said one user. Another agreed, adding: "Prime is the worst drink."
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