'Finger Lickin' Good': You tried it? KFC launches fried chicken-flavoured toothpaste, sells out in 48 hours

KFC has teamed up with Australian dental care brand Hismile to launch an astonishing yet iconic product: a limited-edition $13 fried chicken-flavoured toothpaste. Launched exclusively on the Hismile website, the product is currently available only in the US market.

Announced on April 1, the bizarre product initially sparked confusion online, with many assuming it was an April Fools’ joke. However, KFC later confirmed that the collaboration with Hismile was, in fact, real.

In a post on Instagram, KFC’s official handle wrote, “Not a prank. It’s here. And it’s Finger Lickin’ Good,” referencing the brand’s signature tagline.

Inspired by KFC’s famous blend of 11 herbs and spices, the toothpaste was designed to deliver “the irresistible feeling of biting into a piece of hot, juicy Original Recipe chicken”—while still promising a fresh, clean mouth. Though the flavour may seem unconventional, the toothpaste is fluoride-free and marketed as offering “long-lasting health benefits.”

In addition to the toothpaste, KFC also introduced a $59 KFC-branded electric toothbrush. Featuring three cleaning modes and a built-in timer, it was described as “the ideal combination of enjoyment and utility for the biggest smile,” according to the press release.

The funky-flavoured toothpaste was available exclusively on Hismile’s website—until it quickly sold out. KFC fans had just 48 hours to get their hands on the product before it disappeared from shelves.

As the numbers show, KFC’s unexpected offering was a resounding success.

“This has been one of our most successful limited-run collaborations to date,” said Koban Jones, marketing manager at Hismile, in a statement to Fox News Digital.

Chris Jones, General Manager of KFC, added, “We love pushing boundaries, and what better way to do that than by bringing KFC’s legendary flavours into an everyday essential? This collab is bold, unexpected, and seriously fun.”