D’reach launches with aim to change digital advertising scene in Bangladesh

Independent digital agency D’reach has launched operations in Bangladesh with an aim to change the digital advertising landscape.

News Deskbdnews24.com
Published : 25 April 2018, 09:57 PM
Updated : 25 April 2018, 09:57 PM

The agency hopes to deliver a complete inventory of day-to-day digital services ranging from consumer insights to competitive insights to planning to buying to campaign optimisations and reporting, it said in a media release.

The agency of Dentsu Aegis Network affiliates MACOMM/Dentsu and MediaAxis/Carat-Dentsu Aegis Network was launched at a ceremony at a Dhaka hotel on Wednesday. 

It will also launch InApp Video Advertising and Premium Online Cricket Properties.

D’reach aims to create new mark with its future-ready service capabilities of AI, VR and AR, the release said.

Dentsu Aegis Network’s digital arms – Isobar, i-Prospect, SVG and others will provide support to the digital services delivery efficiency of D’reach, according to the release.

Ashish Bhasin, Chairman and CEO South Asia - Dentsu Aegis Network, Shamsuddin Jasani - Managing Director – Isobar and Chirag Shah – cofounder and CEO, SVG represented the Dentsu Aegis Network team at the programme, while Rabeth Khan, Managing Director – D’reach and Rakibul Hasan, Chief Operating Officer and Director, MediaAxis/Carat -Dentsu Aegis Network were present on behalf of D’reach.

The release quoted Bhasin as saying, “I’m sure D’reach will be the best in the digital domain in Bangladesh, and will have full support from the DAN digital companies like Isobar, iProspect, SVG and others.”

Rabeth Khan said, “I am happy to see that there are some promising digital agencies in the market, delivering the fundamentals of digital advertising. However, I strongly feel, time has come to deliver much more than the basics and the generics.

“With continued support and expertise transfer from Dentsu Aegis Network, we firmly believe D’reach will be the differentiation in the digital landscape of Bangladesh,” he added.

Chirag Shah of SVG said his firm was “extremely happy” to partner and power D’reach as part of the DAN fraternity with its flagship products 'App Jacket' and 'SVG global'.

According to him, App Jacket, India’s first zero buffering mobile video technology, will also help advertisers and agencies to build a strong user profiling data with the users' permission.

SVG global will also help advertisers to not only reach but acquire quality users and can help advertiser achieve their last mile goal which is revenue and sale, Shah said.