Blockboard CEO Matt Wasserlauf Tackles the Double-edged Sword of AI in CTV for Advertising Week
Wasserlauf's article follows the unveiling of Blockboard's innovative AI initiative, BlockAI, at Cannes last week. BlockAI promises to transform the industry by pairing AI with blockchain technology. It offers the only solution to this “double-edged sword” the industry is facing.
In the article, Wasserlauf highlights CTV's unprecedented growth and potential while also acknowledging the persistent challenges of fragmentation, measurement, and fraud. He references a recent Peer39 report showing a 28% increase in fake CTV content over the past six months, which underscores the urgency of addressing these issues.
"AI, while potentially exacerbating ad fraud, is also our best defense against it," says Wasserlauf. "Only AI can keep up with the speed of fraudulent activity and ensure ads reach real, engaged viewers. Blockchain, meanwhile, is critical for auditing, security, and trust."
Wasserlauf notes that AI alone isn't enough to combat these challenges. Integrating blockchain technology ensures data integrity and transparency, which are paramount in maintaining credibility in digital advertising.
The article also explores AI's transformative potential in making vast amounts of data actionable and enhancing the contextual relevance of ads. By synthesizing data from diverse sources, AI-driven platforms can provide advertisers with a comprehensive view of the viewer and the marketplace. The result will be more precise targeting and effective ad spend allocation.
As the industry navigates through AI's hype stage, Wasserlauf predicts that the true value plays will emerge from the combination of AI and blockchain. "A year from now, the winners will be the ones who leveraged their first-mover advantage to combine AI with blockchain," he asserts.
The full discussion on the future of AI in CTV and its implications for digital advertising is available in the latest issue of Advertising Week: https://advertisingweek.com/ai-in-ctv-how-do-we-manage-the-double-edged-sword-of-innovation-vs-risk/
Fryske Helms
WIT Strategy
email us here
EIN Presswire does not exercise editorial control over third-party content provided, uploaded, published, or distributed by users of EIN Presswire. We are a distributor, not a publisher, of 3rd party content. Such content may contain the views, opinions, statements, offers, and other material of the respective users, suppliers, participants, or authors.