Family Dollar: The New North Pole For Holiday Shoppers

November 4, 2009

Leading value retailer's $5 toys and gifts and hot-priced brand name favorites help families get the most out of their holiday budget

CHARLOTTE, N.C., Nov. 4 /PRNewswire-FirstCall/ -- Family Dollar, one of the fastest-growing discount retail chains in the United States, is a one-stop-shop for budget-savvy shoppers this holiday season. On December 1, the leading value retailer will celebrate the start of a season of savings by offering hundreds of brand-name toys and gifts for $5 or less, along with a festive variety of other value-priced gifts, electronics, home accents and stocking stuffers for the entire family.

According to a recent survey by the National Retail Federation, 84.2% of consumers reported that they would spend less this holiday season and more than half reported that they will shop for sales more often. Family Dollar is responding to the economic mindset of today's "recessionista" by providing $5 toys and gifts for every age - from infants to teenagers - featuring popular brand name items like Hot Wheels, Bakugan and Disney for less.

"Family Dollar is committed to making sure holiday shoppers save on spending without jeopardizing the joy that comes along with the gift-giving season," said Howard Levine, Chairman and CEO of Family Dollar. "Our variety of toys and gifts, offered at affordable prices, allow large families on a small budget or those searching for brand names to truly have it all during the holidays."

By having it all, Family Dollar means that its stores are dedicated to being the one-stop-shop destination for all frugal holiday shoppers. Not only will trendy toy favorites like Guitar Hero and High School Musical 3 Dance Mat be available to families for $20 at Family Dollar stores nationwide, but consumers will also experience head-to-head savings versus other popular retailers, including, but not limited to, the following:

    --  A Disney Princess 11-piece Tea Set available for $5 at Family Dollar
        versus $14.99 at a leading toy store
    --  My First Tricycle: priced at $10 at Family Dollar versus $34.99 at a
        leading nationwide toy store

    --  Decorative Holiday Wrapping: $2.50 for a 6-pack assortment at Family
        Dollar versus $8.95 for a 3-roll pack at a popular card and gift store

Family Dollar's $5 Toys and Gifts will be available in all 6,700 stores in 44 states across the country, and featured in the retailer's shopping circulars to be distributed nationally starting this December. For more information on Family Dollar's holiday variety and great gift ideas, please visit www.familydollar.com.

About Family Dollar: Operating small store locations nationwide, Family Dollar is one of the fastest-growing discount retail chains in the United States. Family Dollar offers a core assortment of name-brand and quality consumable merchandise supplemented by fashion and seasonal merchandise at everyday low prices. Beginning with one store in 1959 in Charlotte, North Carolina, the Company currently operates more than 6,700 stores in 44 states. Family Dollar Stores, Inc., a Fortune 500 company, is based in Matthews, North Carolina, just outside of Charlotte and is a publicly held company with common stock traded on the New York Stock Exchange under the symbol FDO. For more information, please visit www.familydollar.com.

    Contact:  Joshua Braverman
              Family Dollar
              704-814-3447
              jbraverman@familydollar.com

              Dena Martini
              MS&L
              212-468-3070
              dena.martini@mslworldwide.com

SOURCE Family Dollar